Message from
the CEO.
Dear friends, partners, and clients
As the CEO of Etnonova, I’m honored to personally welcome you into our world — one built not only on business, but on purpose, people, and planet.
Etnonova was founded with a simple yet powerful idea: to create and support businesses that solve real-world challenges while staying true to our values of innovation, integrity We’re home to:
OraNova
our U.S.-based distributor of invisible dental braces, making modern orthodontic care more accessible.
CuraNova
A CuraNova division that enables healthcare providers to focus on patients while we manage their insurance and financial back-office.
DesNova
A dedicated DesNova, crafting branding, logos, and websites for U.S. entrepreneurs and startups.
ShopNova
A thriving Amazon retail business focused on high-quality sports goods — where we’re pushing for more eco-friendly packaging, ethical sourcing, and mindful logistics
Women-led Venture
And, most proudly, a women-led venture under the Etnonova banner — an inspiring design and digital marketing company headed by a visionary female CEO. She and her team not only bring unmatched creativity and empathy into their work, but also serve as a powerful reminder that women’s leadership is not an exception — it’s a strength we celebrate and support.
At Etnonova, we believe business success must go hand-in-hand with environmental responsibility and social equity. That’s why sustainability isn’t a department here — it’s a mindset. Whether it's adopting remote-first operations to reduce our carbon footprint, minimizing waste in packaging, or supporting businesses led by underrepresented voices, our commitment is real and active.
As we grow, we are deeply focused on doing business the right way — ethically, inclusively, and consciously. This isn’t just my role as a CEO — it’s a personal mission. I believe that true leadership is about building systems that lift others, protect our planet, and create real, lasting value for everyone involved.
Thank you for being part of our story. Whether you’re a client, a partner, or someone simply
cheering us on — we appreciate you.
Let’s continue building something meaningful — and sustainable — together.
Warmest regards,
Chief Executive Officer
Etnonova | United States
